Smarties tv ad

Usually tv ads are enough on the tube, and there's no need to chase them beyond it unless you are like me and go after the soundtrack. Few weeks ago a new Smarties commercial appears on television featuring a series of duets made with a piano, violin or a guitar. It is a simple commercial that doesn't show its products until the last few seconds. It has been a while since an ad like this one made me think positively about the advertising world, especially on television.



The last time an ad was worth watching it was when American Express put out a series of celebrities shorts, featuring Robert De Niro and Kate Winslet. After that only empty and stupid messages were displayed under my eyes.
Yes the Smarties commercial is fun. Probably the only one time I would associate the word "fun" with food, because people shouldn't play with stuff to eat, or consider eating an hobby to take when bored. Food is serious matter, that's why I despise the Doritos ad where the word "fun" is the main theme. Have fun while eating! How do you have fun munching a synthetized potato chip? Oh look I'm having fun with a sourcream chip, because it's fun to play! Pew pew pew, the triangular shaped chip reminds me of the Imperial battleship in Star Wars, pew pew pew lazers!!!

The bad image we created

I'm very impressed by the fact that media, and its surrogates, is still not filtered by those bad contents that are making their way in everybody homes. Fact is, that the majority of the recipients are ignorant and like to be fed by whatever is given to them, the passive concept is the easiest and quickest to absorb, with little or no stress. Reality-shows are painting a false image of what the real world is, far harsh and dramatic than the TV packages it. Not everything end in a good way, and the bad guys can win. The drama level of fake stories, fake loves, fake relationships that are portrayed has damaged and traumatized the young audience that are watching the tube, believing it is a beacon of wisdom.

Parents are lost in a labyrinth of questions without an answer, and problems waiting to solve them self. Todays kids are growing on their own, wild and without a purpose or goal to reach because no inspiration has been given to them. What happened to dedication in reaching a common objective that is not auto-destructive? As a society we are failing in all fields. We don't have a common sense of respect, authority, safety, we dance on the brink of harmful without questioning if it is right or wrong.

Media control is a sort of virtual democracy where we are allowed to spend and create more debit in order to increase profits for those corporations who dictate our lifestyle. Go to a grocery store and walk into the dairy section, for example, and count how many brands are on the same products. You will be surprised how you actually have a very small choice between three or four companies; and one of them is always Kraft (owned by Phillip Morris).

Your kids are probably watching right now Mtv, their favorite singer/band video just finished to play when suddenly the commercial break pops in bombarding their eyes with junk-food pitches, soda gallons to swallow, cellphones to buy, and all that translates into having your kids becoming obese, having diabetes before they can reach the age of 18, and at the same time stay connected with friend while consuming minutes talking about how cool the music video was on Mtv.

Society became more alienated to itself in the last 100 years, than in the whole human existence. We are becoming synthetic , cheap, fast, branded and ready to be sold to whatever the media and corporations wants us to consume. As an imploding star that is dyeing, humanity is fading in a fatal collapse upon itself.